If you're good at your job, reliable, and people can depend on you, this might be the reason you're not getting promoted.

Most people think promotions go to the hardest worker. The most competent person. The one who never drops the ball.

That sounds logical. It's also wrong.

Promotions don't go to the person who does the most work. They go to the person who makes leadership feel easier.

After helping more than 250 professionals get promoted and advising founders, CEOs, and executive hiring teams, I can tell you this with certainty: hard work gets you trusted. It does not get you promoted.